Privacy Policy

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Request a free quote or consultation
• Schedule water heater installation or repair services
• Contact us via phone (502-901-3090), email, or contact forms
• Sign up for our newsletter or maintenance reminders
• Submit reviews or testimonials
• Apply for financing or payment plans

This may include:

• Name and contact information (email, phone, address)
• Property details and current water heater information
• Service history and preferences
• Payment information (processed securely by third-party providers)
• Emergency contact information
• Veteran status (for discount eligibility)

Automatically Collected Information

When you visit dwhky.com, we automatically collect:

• IP address and general location data (city/state level)
• Browser type, version, and device information
• Pages visited and time spent on our website
• Referring website information
• Search terms used to find our website

2. How We Use Your Information

We use your information to:

• Provide accurate quotes for water heater services
• Schedule and complete installation, repair, and maintenance services
• Send service reminders and maintenance notifications
• Process payments and financing applications
• Communicate about your service requests and appointments
• Send important safety updates about your water heater
• Improve our website and services based on usage patterns
• Provide special offers and discounts (including veteran discounts)
• Comply with legal obligations and warranty requirements
• Protect against fraud and ensure service quality

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in these specific circumstances:

Service Providers

• Licensed Contractors: Trusted, licensed technicians who perform installations on our behalf
• Parts Suppliers: Manufacturers and suppliers for warranty processing
• Payment Processors: Secure third-party payment services
• Background Check Services: For contractor verification and customer safety

Legal Requirements

• When required by law or legal process
• To protect our rights, property, or safety
• To protect our customers' rights, property, or safety
• In connection with permit applications and inspections

Business Transfers

• In connection with a merger, sale, or transfer of our business
• Customer information may be transferred with appropriate protections

4. Data Security

As a veteran-owned company, we take security seriously. We implement multiple layers of protection:

Technical Safeguards

• SSL/TLS encryption for all data transmission
• Secure, encrypted databases hosted in the United States
• Regular security assessments and updates
• Firewall protection and intrusion detection
• Secure payment processing (PCI DSS compliant)

Physical Safeguards

• Locked filing cabinets for physical documents
• Restricted access to customer information
• Secure disposal of old records and equipment

Administrative Safeguards

• Employee training on privacy and data protection
• Background checks for all employees and contractors
• Limited access to customer information on a need-to-know basis
• Regular privacy and security training

5. Cookies and Website Technologies

We use cookies and similar technologies to enhance your experience on dwhky.com:

Essential Cookies

• Required for basic website functionality
• Enable secure forms and quote requests
• Remember your preferences during your visit

Analytics Cookies

• Help us understand how visitors use our website
• Identify popular content and services
• Improve website performance and user experience

Marketing Cookies (Optional)

• Show relevant water heater information and offers
• Measure effectiveness of our advertising
• Provide personalized content based on your interests

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality.

6. Your Privacy Rights and Choices

Access and Control

You have the right to:

• Access: Request a copy of personal information we have about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request a copy of your data in a portable format
• Opt-out: Unsubscribe from marketing communications at any time

Communication Preferences

• Email: Unsubscribe links in all marketing emails
• Phone: Request to be added to our Do Not Call list
• Text: Reply STOP to opt out of text messages
• Mail: Contact us to remove your address from mailing lists

7. Retention of Information

We retain your information for different periods based on its purpose:

• Service Records: 7 years (for warranty and tax purposes)
• Contact Information: Until you request deletion or opt out
• Payment Information: As required by law and payment processors
• Website Analytics: 24 months
• Marketing Lists: Until you unsubscribe

8. Special Protections

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will delete it promptly.

Veteran Information

We may collect information about your veteran status to provide applicable discounts. This information receives additional protection and is used solely for discount eligibility and to honor our fellow veterans.

9. Kentucky and Indiana Residents

Residents of Kentucky and Indiana have additional rights under state privacy laws:

• Right to request information about data sharing practices
• Right to request deletion of personal information
• Right to non-discrimination for exercising privacy rights
• Right to opt-out of certain data sharing practices

10. Third-Party Links and Services

Our website may contain links to manufacturer websites, financing companies, or other third-party services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

11. Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on our website with a new "last updated" date
• Notify customers of significant changes via email or service notices
• Provide 30 days notice for material changes affecting data use

12. Contact Information

For questions about this privacy policy or to exercise your rights, please contact us:

13. Complaint Resolution

If you have concerns about our privacy practices:

1. Contact us directly using the information above
2. Kentucky Attorney General: If you're unsatisfied with our response
3. Better Business Bureau: For additional dispute resolution